Here is my most recent homepage design for Plow & Hearth. The objective was to accommodate a wider average screen size plus be responsive for narrower screens on down to tablets. This design was years in the making; scroll down to have a look at our humble beginnings and the changes over time.

This is how the Plow&Hearth site looked before any creative re-design (circa 2004). Very crude and text-heavy.

In 2005 I was given the opportunity to clean up the design, without altering any underlying structure. More attractive header and navigation. A little more imagery, a little less text.

Next - switch to traditional left-side navigation and big splashy panel showing off rich colors and textures of our products.

Further refinements: More contemporary top navigation and image headers to break up side navigation text.

Design-by-commitee: the desire was to go wider and greatly expand click opportunities with scrolling panels, but the result was very busy and not a step forward for the brand.

New site platform and complete design refresh restored the warmth of the brand and expanded ways to shop.

Softer look with lighter coloration, plus narrower focus of message, more traditional header layout.

Another suggested re-visioning of the design. An asymmetrical precursor to the final design at the top of the page.